Aug 31, 2017 - by Karthikeyan Rangarajan

The growing popularity of e-commerce for retail has had a significant impact on distribution as well. As per the Digital commerce 360 report, 41% of wholesalers surveyed call eCommerce their top sales channel, up from 31% that the same survey had indicated, an year earlier. 88% B2B purchasers prefer to shop via eCommerce, according to an MDM - Baird Distribution Survey.