Over the years, we’ve seen the rise of travellers who are choosier than ever before. While they may certainly be more adventurous and open to new experiences, they are also incredibly sure about the level of interaction and assistance that they’re looking for. We’re seeing trends like adventure travel, experiential travel, bleisure (Business + leisure) travel etc. becoming buzzwords in the travel industry.
Because travel is so closely linked to lifestyle trends, it is no surprise that it was one of the first sectors to get digitised with the advent of the Internet. In the early days, the internet was mostly seen as a source of information, while the actual planning and reservations happened offline, mostly through the traditional travel agent booking systems.
In just a couple of decades, the Internet has completely changed the way we travel. In the past, travel planning often meant relying on a travel agent to get all details about destinations, transport, costs, hotel options, sightseeing options etc.
Rapid technological changes has brought airlines closer to the traveler through the web interface. Now suddenly, the travel agents seem to be no longer as important as they were and there is an imminent need for the traditional business model to evolve leveraging technology.
Here are my top 4 technology trends that can help you grow and evolve your Travel business:
1) Enhanced Booking Experience:
Until recently, travel planning and travel was the privilege of the elite few. The advent of digital age has just about transformed that altogether. With digital technology and mobile, the travel industry has reinvented itself. Internet proliferation across masses began a change that was so unprecedented and massive that even as we speak, the travel industry is being re-invented and its stakeholders are still getting a hang of it.
The travel industry undergoing a transformational change, thanks to rapid advances in technology. Innovations such as mobile applications, digital transactions, and online bookings are creating efficiency at an operational level. Plus, they add convenience to both the travel companies and customers alike. Here is examining a few game-changing trends that could potentially change the way travel industry operates.