Sonata's Services for Travel Industry

Outsourced Product Development

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Sonata's Services for the Travel Vertical

The rapid growth of online travel has redefined travel distribution; travel suppliers (airlines, hotels, car rental companies and cruise operators) as well as tour operators and travel retail companies (agencies, OTAs) are offering customers scalable, content-rich internet booking platforms with powerful functionality like dynamic packaging, pricing and personalization, all of which offer more choice and flexibility to the traveler.

As Travel 2.0 gains ground, the focus is on ensuring a better experience for customers in planning and booking travel online by building Rich Internet Applications (RIA) using AJAX, Silverlight, Curl or Adobe Flex. New approaches such as social networking, blogging, mash-ups, tagging etc. are empowering consumers in unprecedented ways by allowing them to share their travel experiences online, thereby influencing travel decisions.

Sonata is uniquely poised to help you compete in the new scenario and win.

Sonata’s Travel Practice

Sonata has been providing technology services to the travel industry since 2004. Our service footprint covers suppliers, distribution intermediaries as well as travel technology companies.

Our joint venture with TUI InfoTec, the IT services company of the TUI Group which is Europe’s largest travel & tour operator, has significantly enhanced our domain expertise and solutions portfolio. The joint venture has over 10 years of expertise in developing and maintaining mission-critical applications that handle over 23 million guests annually across 17 European markets, along with intellectual property that can be leveraged by travel companies to get to market faster with newer solutions. The joint venture brings significant value through a proven solution and services portfolio that has kept pace with the changing trends in the market, in particular, reflecting the tremendous impact of online applications on the travel supply chain.

Products / Solution Frameworks Travel Clients

Web sales platform

We, at Sonata, have experience in building three generations of scalable web applications for tour operators / OTAs that accommodate over 100,000 searches and 3,000 bookings per day. We have helped our customers add enhanced features like dynamic packaging to their offerings and move from the first generation of web platforms to a Travel 2.0 environment. Our services include:

	Designing and building multi-channel, integrated Search and Book Platform with dynamic packaging and pricing capability for selling hotels, flights, dynamic packages and package holidays.
	Integration with GDS, Supplier CRS as well as other platforms like OpenSkies, Pegasus etc.
	Travel 2.0 adoption – RIA, Mapping, User-Generated Content, RSS Integration, Mashups etc.
	Web consolidation –- Merging multiple brands / businesses into a common architectural framework.

We bring to the table an unmatched track record and practitioner experience – building and supporting the online presence for Europe’s leading travel site. We have proven design and frameworks that can help in improving “look to book” ratios, including:

	Architectural Framework that achieves a clear separation of business logic and content for supporting multiple brands, ensuring ease of maintenance and the ability to roll out new brands faster to the market.
	Re-usable engines for Dynamic Packaging and integration adapters to common distribution platforms like GDS, Pegasus etc. that cut down the project timeframes significantly.
	Expertise and competency centers in all major web development environments like J2EE and .Net, offering customers flexibility and choice of platform.

Mid-office & Back-office solutions

Sonata’s mid-office and back-office offering for travel retail segment (OTA, agencies) is based on the market-leading solutions from TUI, which are used by over 80% of the German travel agencies. The product has a modular architecture and offers an “out-of-the-box” functionality that addresses the travel agencies’ need to profile their customers, exploit, cross-sell and up-sell opportunities, eliminate manual processing errors and drive higher agent efficiency.

Features and functions of the mid-office and back-office solutions:

	CRM & Customer profiling.
	Mid-office: covers all functions related to invoicing, payment handling and document preparation (itinerary/ receipt), reporting and integration to GDS.
	Marketing: Campaign management and Analytics.

Sonata also offers a comprehensive set of services around the mid-office / back office platform such as:

	Hosting & Application Support (L2,L3).
	Customization of workflows.
	Integration to existing agency back-office systems.
	Implementation of BSP reconciliation feature.
	Direct supplier integration to LCCs, Rail etc.

Sonata also provides an entire gamut of services for travel companies including application management (mainframe, web and packaged applications), application development, managed testing, ERP / CRM implementation, business intelligence and infrastructure management. Click here for more details.

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