"Real-time analysis makes the most of marketing campaigns"
Real-time analysis makes the most of marketing campaigns
Sonata's Promotion Analyzer provides an "out-of-the-box" solution that captures critical Key Performance Indicators (KPIs) for sales promotions. Promotion Analyzer helps marketing managers measure and manage ongoing promotional campaigns, and it provides feedback for continually optimizing strategies and maximizing profi ts. Marketing executives use a dashboard interface to gain real-time visibility into cross-brand performance of different types of promotions, to monitor the budget-health of the promotions, and to measure ROI.
