Blog

Sep 7, 2018 - by Subhash Swamy
Imagine a day when, to make a trip, all you need to do is to wake up and be ready to board! Sounds surreal, doesn’t it? Well that time is not too far off. Finding flights, booking tickets, providing documents and reserving hotels, will all be taken care of by digital advancements in technology.Increased customer-centricity is prompting the travel industry stakeholders – airlines, hotels, cabs etc., to embrace digital. Of course the other...
Apr 26, 2018 - by Subhash Swamy
Today’s travellers are very individualistic and highly intolerant of unsolicited ads popping up on social media pages or generic spam email bombarding their inbox (even if they may have opted to receive email from the organisation). While travel organisations are trying to personalize their messages – from personalizing the headline to reflect the person’s name to sending targeted offers based on past purchases – these efforts are being met with...
Apr 16, 2018 - by Subhash Swamy
Travel planning has evolved over the years. Most travellers no longer depend on travel companies for recommendations on where they should travel. In many cases, they don’t even depend on them when it comes to booking their travel. They generally do their bookings online and are spoilt for choice when it comes to deciding on which portal to book from. As the Online Travel Market Report published by Allied Market Research, the global market for...
Feb 20, 2018 - by Subhash Swamy
In the good old days, planning travel or vacations was a pretty straight-forward process. You went to your local travel agent, looked through all the brochures, decided on a place based on our interest and your budget and that was pretty much it. Recommendations from friends or family who were raving about a certain destination that they recently visited might have had an impact on your choice. Likewise, an interesting article in the local...
Feb 14, 2018 - by Michael Abishai Ambrose
Over the years, we’ve seen the rise of travellers who are choosier than ever before. While they may certainly be more adventurous and open to new experiences, they are also incredibly sure about the level of interaction and assistance that they’re looking for. We’re seeing trends like adventure travel, experiential travel, bleisure (Business + leisure) travel etc. becoming buzzwords in the travel industry.What does this mean for the travel...
Dec 22, 2017 - by Subhash Swamy
Because travel is so closely linked to lifestyle trends, it is no surprise that it was one of the first sectors to get digitised with the advent of the Internet. In the early days, the internet was mostly seen as a source of information, while the actual planning and reservations happened offline, mostly through the traditional travel agent booking systems.The advent of aggressive reservation technology start-ups such as Expedia, Airbnb, and...
Jul 25, 2017 - by Tridip Saha
In just a couple of decades, the Internet has completely changed the way we travel. In the past, travel planning often meant relying on a travel agent to get all details about destinations, transport, costs, hotel options, sightseeing options etc.At most, you could get tips from a friend who might have travelled to a particular destination before. The role of the travel agent, however, was not just about facilitating bookings etc., but it was...
May 25, 2017 - by Michael Abishai Ambrose
The 1950s and 60s saw the ‘’birth’’ of the travel agent segment of the travel industry. The airlines could not have asked for a better partner in business as their front end.  And for long, the travel agents played an important role to the extent that they soon became ‘’powerful’’ enough to be a threat to the profits of the airlines themselves; a section of the revenues does go as commission to the agents.Rapid technological changes have...
Feb 15, 2017 - by Apurva Jaiswal
Until recently, travel planning and travel was the privilege of the elite few. The advent of digital age has just about transformed that altogether. With digital technology and mobile, the travel industry has reinvented itself. Internet proliferation across masses began a change that was so unprecedented and massive that even as we speak, the travel industry is being re-invented and its stakeholders are still getting a hang of it.A few decades...
Feb 15, 2017 - by Apurva Jaiswal
The travel industry undergoing a transformational change, thanks to rapid advances in technology. Innovations such as mobile applications, digital transactions, and online bookings are creating efficiency at an operational level. Plus, they add convenience to both the travel companies and customers alike. Here is examining a few game-changing trends that could potentially change the way travel industry operates.Gigantic strides in technology...