Blog

Apr 26, 2018 - by Subhash Swamy
Today’s travellers are very individualistic and highly intolerant of unsolicited ads popping up on social media pages or generic spam email bombarding their inbox (even if they may have opted to receive email from the organisation). While travel organisations are trying to personalize their messages – from personalizing the headline to reflect the person’s name to sending targeted offers based on past purchases – these efforts are being met with...
Apr 16, 2018 - by Subhash Swamy
Travel planning has evolved over the years. Most travellers no longer depend on travel companies for recommendations on where they should travel. In many cases, they don’t even depend on them when it comes to booking their travel. They generally do their bookings online and are spoilt for choice when it comes to deciding on which portal to book from. As the Online Travel Market Report published by Allied Market Research, the global market for...
Feb 20, 2018 - by Subhash Swamy
In the good old days, planning travel or vacations was a pretty straight-forward process. You went to your local travel agent, looked through all the brochures, decided on a place based on our interest and your budget and that was pretty much it. Recommendations from friends or family who were raving about a certain destination that they recently visited might have had an impact on your choice. Likewise, an interesting article in the local...
Feb 14, 2018 - by Michael Abishai Ambrose
Over the years, we’ve seen the rise of travellers who are choosier than ever before. While they may certainly be more adventurous and open to new experiences, they are also incredibly sure about the level of interaction and assistance that they’re looking for. We’re seeing trends like adventure travel, experiential travel, bleisure (Business + leisure) travel etc. becoming buzzwords in the travel industry.What does this mean for the travel...
Dec 22, 2017 - by Subhash Swamy
Because travel is so closely linked to lifestyle trends, it is no surprise that it was one of the first sectors to get digitised with the advent of the Internet. In the early days, the internet was mostly seen as a source of information, while the actual planning and reservations happened offline, mostly through the traditional travel agent booking systems.The advent of aggressive reservation technology start-ups such as Expedia, Airbnb, and...
Jul 25, 2017 - by Tridip Saha
In just a couple of decades, the Internet has completely changed the way we travel. In the past, travel planning often meant relying on a travel agent to get all details about destinations, transport, costs, hotel options, sightseeing options etc.At most, you could get tips from a friend who might have travelled to a particular destination before. The role of the travel agent, however, was not just about facilitating bookings etc., but it was...
May 25, 2017 - by Michael Abishai Ambrose
Rapid technological changes has brought airlines closer to the traveler through the web interface. Now suddenly, the travel agents seem to be no longer as important as they were and there is an imminent need for the traditional business model to evolve leveraging technology.Here are my top 4 technology trends that can help you grow and evolve your Travel business:1) Enhanced Booking Experience:OTAs (Online Travel Agencies) have taken a direct...
Feb 15, 2017 - by Apurva Jaiswal
Until recently, travel planning and travel was the privilege of the elite few. The advent of digital age has just about transformed that altogether. With digital technology and mobile, the travel industry has reinvented itself. Internet proliferation across masses began a change that was so unprecedented and massive that even as we speak, the travel industry is being re-invented and its stakeholders are still getting a hang of it.A few decades...
Feb 15, 2017 - by Apurva Jaiswal
The travel industry undergoing a transformational change, thanks to rapid advances in technology. Innovations such as mobile applications, digital transactions, and online bookings are creating efficiency at an operational level. Plus, they add convenience to both the travel companies and customers alike. Here is examining a few game-changing trends that could potentially change the way travel industry operates.Gigantic strides in technology...