Blog

Jan 30, 2018 - by Omprakash Subbarao

The 13th Conference on Web and Internet Economics (WINE) event held at the Indian Institute of Science, Bangalore, in December 2017 threw up some interesting discussions around concepts ranging from the scale effects in Web Search, market and auction mechanism design to pricing of resources in the cloud.

Jan 12, 2018 - by Srikar Reddy

Sonata Software has trademarked the word platformation. Srikar Reddy, CEO and MD, Sonata Software talks in detail about platformation and how it helps enterprises ease the transition to digitization. He also talks about platformation's performance in the Indian market.

Jan 10, 2018 - by Arun Sriram

For the last several months, we at Sonata have been working on our new digital business transformation approach ‘Platformation.’ At its core, Platformation is about enabling businesses and organizations to adopt technology backed new business models and drive digital transformation.

Jan 10, 2018 - by Arun Sriram

What is common to the most successful companies in today’s digital era? Whether it is Apple, Facebook, Amazon or Alibaba, they all use a platform strategy to power their business model.Infact, a Harvard Business Review study done earlier in 2017, showed that digital transformation is paying off for those firms that embrace it.

Dec 15, 2017 - by Omprakash Subbarao

In less than two days, a galaxy of experts from varied fields ranging from Computer Science to Economics will gather at the Indian Institute of Science, Bangalore, India to discuss the one phenomenon that has been a true game changer of our times – the Internet.

Oct 26, 2017 - by Srikar Reddy

The impact of technology on business is there for all to see — ‘born digital’ companies such as Amazon, Airbnb, Uber and Alibaba have built multi-billion dollar business at a never-before-seen speed in the corporate world. In achieving this, they fundamentally disrupted many traditional industries and posed a serious challenge to some of the long-established companies in their field.

Sep 27, 2017 - by Srikar Reddy

The new digital transformation offering 'Platformation' aims to help businesses move towards platform based business models backed by technology says Sonata Software CEO & MD Srikar Reddy

Sonata Software is all set to formally launch its new digital business transformation offering 'Platformation' in the next few months. This offering is designed and built with the primary focus on enabling businesses and organizations to adopt technology backed new business models and drive digital transformation.

Aug 30, 2017 - by Srikar Reddy

Indian IT services industry grew 8.7 per cent in the financial year 2016/17, the slowest in more than a decade. However, Sonata Software, based in Bengaluru reported a top-line growth of 29 per cent. It was not a mere case of the revenue base being smaller although that played a role.

Jun 8, 2016 - by sonata

The topic of Digital business transformation seems to polarize business and service providers alike! At Sonata we see digital as spanning many different contexts to business. While Digital initiatives can be planned across the spectrum of impact of business – we offer here a simple check list of 5 mantras that we feel you can apply to see if your initiatives are pointing you in the direction of a Digital Ready business.

Oct 1, 2015 - by Bernaad Chetty

With growing number of smartphone users, the Online Travel Agencies (OTAs) are seeing a massive growth in their business. The ‘always-with-the-traveller’ mobile devices are becoming the tool for the OTAs to provide personalised and superior travel experience to their customers, reports Abhishek Raval.

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