Summary
Enhanced a leading technology company's retail presence through a comprehensive mystery shopping program, delivering actionable insights that improved display execution, strengthened retailer partnerships, and boosted sales performance in the wearable technology category.
Client Overview
A leading global technology company at the forefront of consumer innovation. Through its Retail Lab division, the
company showcases products such as smart glasses and VR headsets in electronics stores around the world.
Destinations
Global
Headquarters
California
Line of Business
Consumer Electrics
Pressure Points
Limited visibility of how in-store displays and demo units were performing globally
Uncertainty around brand ambassador effectiveness in engaging customers and recommending products
Lack of competitive benchmarking to assess category leadership at the point of sale
Need to maximize ROI from branded merchandising investments
Desire to influence retailer engagement and partnership effectiveness through credible third-party insights
Solutions
Delivered a global mystery shopping program across key markets to evaluate the performance of retail brand ambassadors and store staff
Assessed the execution of branded displays, demo units and merchandising compliance
Benchmarked in-store experience vs competitors to identify key sales drivers and performance gaps
Evaluated the effectiveness of branded investments to optimize future merchandising strategy
Regional presentations to Sales Teams focusing on insights and actions after each wave
Results that Speak Volumes
Provided actionable insight to inform joint retailer performance discussions
Enabled internal benchmarking and target setting across global partners
Improved display execution quality through enhanced feedback loops
Supported client's objective of driving sales in the fast-growing wearable tech category
