Summary
A global financial services leader transformed its customer data strategy through Sonata's AI-powered Customer 360 solution, unifying 1.2 billion profiles on Tamr (AWS) with a 10% improvement in data matching accuracy. By leveraging AI-driven insights, the organization enhanced business agility, enabling personalized customer experiences and data-driven decision-making that sets new industry benchmarks.
Client Overview
A global leader in cross-border, cross-currency money movement and payments, the client offers a wide range of
services, including domestic and international money transfers, and financial products such as money orders and prepaid cards.
Headquarter
Colarado
Employees
14000+
Revenue
$4.36 Billion
Pressure Points
The organization struggled with siloed customer data, resulting in delayed insights, inefficient processes, and inconsistent customer engagement.
Lack of integrated realtime customer data for
informed decision-making
Siloed customer data leading
to inefficient onboarding and
qualification processes
Challenges in meeting
compliance requirements like
GDPR and CCPA due to
fragmented information
Delayed and inaccurate
insights impacting customer
retention, satisfaction, and
risk management
Solutions
A scalable and AI/ML-driven Customer 360 solution with a microservices architecture, enabling
a single customer view, streamlined processes, and real-time analytics.
state architecture driven by the right
MDM implementation style, data health
checks and rapid prototyping
AI-driven matching techniques,
improving data accuracy over
traditional methods
Microservices-based cloud
solution for operational and
analytical needs
Collaborative data governance
framework for decentralized
information management
Prebuilt models and
frameworks reducing
development time by 50%
Results that Speak Volumes
Improved customer
retention and satisfaction
Reduced marketing spending
through elimination of
duplicate records
Faster servicing with
reduced average
handling time
Enhanced credit, market,
and liquidity risk
management
Increased agility,
accelerating cross-sell and
up-sell opportunities
By the Numbers
1.2 billion
customer profiles
managed on Tamr
(AWS)
