summary
Sonata Software partnered with a client facing critical challenges in customer engagement and data-driven decision-making. By implementing a comprehensive Salesforce marketing cloud solution with Interaction Studio, Sonata unified disparate data sources, automated lead ualification, and established real-time analytics capabilities. The transformation resulted in a 34% boost in lead conversion rates and a 25% increase in marketing ROI, positioning the client for sustainable growth through enhanced customer experiences and optimized marketing operations.
Customer overview
A global leader in cross-border, cross-currency money movement and payments, the client offers a wide range of services, including domestic and international money transfers, and financial products such as money orders and prepaid cards.
Headquarters
Colarado
Employees
14000+
Revenue
$4 billion+
Pressure points
The client faced challenges across marketing and sales functions due to fragmented data, limited customer engagement, and lack of coordinated sales efforts. The absence of analytics made strategic planning ineffective, while unmeasured social media efforts led to unclear ROI.
Multiple disparate data sources hindered timely decision-making
Lack of alignment between internal and external sales teams led to missed opportunities
The effectiveness of social media campaigns was not quantified
Ineffective customer interactions limited growth potential
Absence of a robust analytics system impaired strategic planning
Solution highlights
Sonata Software implemented a comprehensive Salesforce marketing cloud ecosystem to address the client's fragmented data landscape and engagement challenges. The solution consolidated all marketing data into a unified platform, creating a single source of truth for customer information.
Implemented a targeted customer engagement strategy with Interaction Studio
Provided actionable insights through real-time reporting and dashboards
Automated lead generation and notification to the sales team
Developed a unified framework for social media campaigns and automated metric tracking
Results that speak volumes
Significantly enhanced effectiveness of social media campaigns
Enabled faster campaign launches with cross-channel customer journeys
Improved collaboration between internal and external sales teams
By the numbers
45% reduction in decision-making time
34% boost in lead conversion rates
25% improvement in customer satisfaction
25% increase in marketing ROI
