Microsoft and Sonata Software

In FY24, the Europe region transitioned into a distinct business unit, driven by the need to capitalize on the burgeoning business opportunities with enhanced focus and dedication. Throughout the year, Europe celebrated significant achievements, including securing a large deal with its largest new client, marked by a global deployment of Dynamics 365 across the client's global entities.

Another notable milestone was the breakthrough entry into the telecommunications industry by securing strategic engagements of one of Europe's largest Telecom companies. This expansion signals a pivotal moment, with expectations of growth in our telecom business across Europe in the years to come.

Since the introduction of Microsoft Fabric, Sonata in Europe has actively engaged with Microsoft in Nordics region and plans to extend this collaboration across continental Europe in Q1 and Q2 of FY25. The market's response to Sonata's offerings in Automation, AI, and Data & Analytics has shown notable growth throughout FY24, with further increases in demand anticipated.

The UK IT services market, valued at approximately £60B, is among the largest and most mature in region. It is poised for robust growth driven by digital transformation, cloud adoption, and evolving business needs. Sonata UK has been leveraging its modernisation engineering heritage with investments in advanced technologies such as AI, Cloud, Data, and Analytics to meet customer needs. The challenging macroeconomic climate has prompted our customers to reassess their operating models and enhance productivity to fund differentiated customer experiences.

Sonata is well-positioned to deliver business transformation by capitalising on these trends across various market segments, including BFSI, HLS, RMD and TMT. Sonata’s domain-centric approach, combined with global best practices and right-shoring of talent, positions us as a trusted navigator for our clients through:

India has emerged as a popular destination for Global In-house Centers (GICs) in the APAC region. This is due to several factors, including a large pool of skilled talent, favourable government policies, cost benefits, and a robust IT infrastructure. Many companies have established their GICs in India to take advantage of these benefits.

Sonata recognizes the growth potential in the APAC region and is strategically leveraging its local delivery and sales capabilities to script its growth story. We have been traditionally engaged with established GICs for Professional Services and Managed Services requirements. However, Sonata aims to elevate its play by focusing on innovative models for larger revenue share:

• Build Operate Transfer (BOT) model for GICs who want to establish captives in India.
• Roll out a rebadging/takeover and run proposition for captives.

Sonata is a dominant force in product sales in India, with a strong presence in large enterprise accounts. The company is leveraging its strong India business relationships and capabilities to unlock the growth potential and establish a strong foothold in the APAC market. Also, we are actively building strong partnerships in the region and are focused on localizing the solutions and service offerings to meet the specific requirements.

The ANZ market is shaped by a mix of opportunities and challenges. The opportunities are digital transformation, creating resilient supply chains, cybersecurity, remote work and sustainability. The challenges being, slow economic recovery, rising cost of product and services, longer decision-making cycles and geopolitical uncertainty

Sonata’s strategic focus in this market is to capitalize on these opportunities and provide solutions to neutralize the existing challenges for clients within the RMD sectors. The key highlights of these verticals include a robust e-commerce sector, omnichannel integration, data analytics for personalization, supply chain optimization, and the adoption of contactless shopping technologies