Panel and Market Surveys page.

Program consultation and design

1. Identify research objectives and define target respondent demographics.
2. Advise on sample size, markets and quotas to ensure statistical reliability.
3. Design question frameworks capturing awareness, perception and behavioural intent.
4. Incorporate competitive benchmarking and cross-market comparisons.

Data capture and action tracking

1. Consolidate responses through automated pipelines and apply weighting as required.
2. Validate data for completeness, consistency and representativeness.
3. Track KPIs such as awareness, favourability and consideration over time.
4. Integrate findings with client dashboards and marketing trackers.

Program creation and delivery

1. Build and test multi-market surveys for online or mobile deployment.
2. Recruit and validate respondents from proprietary and partner panels.
3. Ensure GDPR and data privacy compliance across all markets.
4. Manage fieldwork timelines and response monitoring in real time.

Reporting and analysis

1. Provide country-specific insights with visual comparisons across demographics.
2. Highlight emerging trends, market shifts and brand perception gaps.
3. Translate findings into actionable marketing and CX recommendations.
4. Deliver executive summaries aligned to business planning cycles.