Enabling A Customer Experience-Driven Commerce Strategy Through Integration
When can we say that different applications are deeply integrated? Is providing a seamless customer experience on every channel with personalization predominantly your priority? The answer to the first question is that, applications and systems can be truly integrated when a platform that provides a single view to the customer, and engages him consistently at every step of his buying journey, is employed. Determine what the answer to the second question is when you’ve read this write-up.
To enable solutions accessed by customers across physical and digital touchpoints, SAP CX Commerce Cloud is extremely well suited. You will definitely be able to reap the benefit of a seamless integration with all the other solutions across your existing business landscape.
To elaborate on this, the pre-built integrations of SAP Commerce Cloud enables end-to-end process management that ranges from web storefront browsing, cart management, service ticket management and order management – all directed towards providing a consistent and customer friendly experience.
Take the example of cart management. For the end to end process of search to order – integration is a prerequisite. At any point in time, customers need to be provided with data which can come from different systems such as, recommendations engines, Promotions, Backend systems - for inventory management and pricing, and third party integrations like payment gateways, shipping providers. The data needs to be to consistent, accurate and timely giving the customer an excellent customer experience.
What will interest you, is that the solution includes integrated tools for product content management, an omni-channel storefront, experience management, advanced personalization, and a sleek order management. The integration tools used, help your business improve conversion rates, increase order value and most significantly, ensures a most differentiated customer experience that will inadvertently have an impact on better ROI too.
So how is this integration achieved? The SAP Cloud Platform Integration service assists in its progress, with the help of publicly available APIs that is backed by a back-end integration solution called REST. These integrations are made to be watertight with encrypted content and data storage encryption and isolation during runtime, transparent monitoring, synchronization of master data and persistency.
All these keep the data safe and act as a guard against breaches, assuring the customer that their information is well protected, and giving you the edge for providing a single source of truth - thereby differentiating SAP Commerce Cloud from other e-Commerce solutions.