Crafting a personalized experience has been a significant differentiator for retailers. With access to digital technologies, they have had access to many solutions – easy & intelligent searches, improved navigation, recommendations, and pricing options – to create a personalized experience. Today, customers expect retailers to go a step further and create a seamless experience across digital and physical spaces. The opportunity for retailers is therefore to redefine the boundaries of engagement with customers across their journey from home to store to social-media. In a scenario where retail operations are already undergoing fundamental change, how can retailers address this new customer expectation?

Essentially, retailers need well-rounded enhancements in their landscape: gear up the retail backbone to meet new operational demands and leverage emerging technologies to leapfrog the digital experience. By taking this holistic view of the value chain, retailers can better orchestrate the entire customer journey. Sonata brings to the table experience in developing and implementing both digital retail solutions and enterprise applications across multiple retail segments - Apparel & Fashion, Groceries & FMCG, and Hard Goods. With Sonata’s expertise, retailers can chart and implement transformational solutions that help converge the digital and physical realms, thus redefining the boundaries of digital retail.

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