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Platformation™ - Platform Business Model

A platform business model is one that creates value by facilitating exchanges between two or more interdependent groups. According to Gartner, A platform is a product that serves or enables other products or services.

Platforms (in the context of digital business) exist at many levels. They range from high-level platforms that enable a platform business model to low-level platforms that provide a collection of business and/or technology capabilities that other products or services consume to deliver their own business capabilities.

What does a Platform-Based Business look like?

Platforms focus on business solutions to serve clients (internal or external) and to supply other platforms. They operate as independent entities that bring together business, technology, governance, processes, and people management and are empowered to move quickly. They are run by a platform owner, who takes end-to-end responsibility for providing the solution and operating it like a service. Platform teams are cross-functional, with business, IT, and anything else that is needed, such as analytics, risk management, and so on. (Some companies call this a “tribe.”) They work in an agile manner, delivering the solution itself, enabling continuous business-led innovation, and developing and running all necessary IT.

According to consulting firm McKinsey, “A platform-based company will have 20 to 40 platforms, each big enough to provide an important and discrete service but small enough to be manageable. To simplify platform management, it helps to group them into three broad areas: customer journeys, business capabilities, and core IT capabilities”

Assessing Platform Maturity with PlatformationTM

Many traditional companies are now scramatibling to make platforms for this very reason. These traditional companies, which we call “pipelines”, create a good or service and channel it to customers. But as many of the tech giants demonstrate, firms needn’t be one or the other. They can be both.

Platformation™ on the Microsoft stack

Leverage Sonata’s deep understanding of Microsoft’s platforms, built over a 30-years of collaboration to quickly build and deploy Platformation™ compliant solutions for every business need

Data Services

Create hyper-scalable data platforms that provide you the intelligence and insights you need to make informed decisions about your business, your markets and your customers

AI/ML Engineering Services

Put the power of AI to work for your business with Sonata’s AI/ML services – a technology agnostic set of solutions that work on your data to give you superior results.

Cloud Services

Build cloud-native platforms on the provider of your choice- AWS, Azure, Google -and harness the flexibility of cloud Platformation to drive your digital transformation.

Digital Consulting Services

Bring to bear Sonata’s toolset – from our Customer Digital Agenda Templates and Maturity Assessments to build the platforms that work for you