Digital Supply Chain

Overview

Digital is driving the change in the Consumer Goods industry. The growing power of the Consumer in terms of their choices, channels, information explosion, and ‘voice of the consumer’ through social media, forces the manufacturers to be focused on the (end) Consumer and their experience.

Challenges:

• To innovate and create ‘new service and revenue models for delivering value to customers.
• To significantly enhance ease of doing business, conceiving and executing effective trade promotions, putting in place a pull-based inventory across the supply chain, enhancing visibility (demand-availability) and operational agility.
• To create new capabilities for Smart Manufacturing, Smart Warehousing, and Smart Transportation driven by agile end-to-end supply chain planning. These have become necessary for all manufacturers – small or big – to survive in today’s competitive world.
• To rewire organizational processes demolishing internal silos and leveraging new digital capabilities for decision-making and execution.

To grow in this context, manufacturers have to focus on one or more of the three drivers:

• Operational Excellence / Cost Leadership.
• Product / Brand leadership by relevant Innovations, Speed to Market, and enhanced loyalty.
• Customer Solutions and Customer Service - in terms of Convenience, availability, assortment, products vs. experiential solutions, etc.

To enable Manufacturers and Distributors to achieve this Sonata offers its Ready-To-Deploy Modern Distribution platform built on a modern digital process that provides digital engagement with channel partners and consumers while ensuring the back-end supply chain & unique pricing needs are taken care of by supporting the dynamism in moving goods through multiple channels with its advanced supply chain capabilities.