Insights

With Omni-Channel’s having become the ‘blitzword’ today, consumer Companies no longer consider the following operation a challenge, but a solution, i.e., Supply Chain. McKinsey raised the question as to how many organizations had a clear-cut approach with regard to omni-channel; about 80 per cent said that they were trying to make progress in that direction, with 20 per cent who considered themselves to be on the right side of it.

Born digital companies that have created platform-based business models such as Facebook, Uber, Amazon, Airbnb, etc. have become tremendously successful and created immense value. Accustomed to the new enhanced "digital way of life", consumers are less tolerant towards user experiences that do not offer interactivity, convenience, and compelling pricing models

What are CPG Companies’ concerns? Delivering quality services and products by viewing the exchange scenario (of those products and services) through the consumer’s eyes. The best way for CPGs to do this in 2019, is to adopt the lateral thinking route, rather than going strategic.

Rapidly evolving customer behavior makes new age IT solutions an imperative for driving a comprehensive digital transformation strategy for businesses.

Today’s shopper, thanks the internet, has better product knowledge than before, and sometimes even more than the salesperson! The readily available web information, blogs, social media, expert review sites, retail, and e-commerce sites have all come together to make a net-savvy customer fully loaded with knowledge.