The last couple of decades was the exponential growth of the internet era which got extremely pervasive. Now the whole world is well-connected thanks to digital. Historically businesses used to believe that they were the sole creators of value and it was a very linear value proposition that the business used to generate. It was a ‘pipe’ based value proposition because the value was created through raw materials, products, and services. With the internet and everything getting connected, businesses started to realize that they are no longer are the sole creator of value.
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