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Freshworks Signs Partnership with Sonata Software to Expand Sales Channel in India

25th March 2023, Bangalore: - Sonata Software, a platform-based digital transformation company has entered into a strategic alliance partnership with Freshworks Inc., (NASDAQ: FRSH), to jointly resell Freshworks’ business software in India.

The software market in India is predicted to double in value to $12 billion in the next 5 years. Sonata Software will sell and implement Freshworks’ SaaS solutions to help millions of small and mid market Indian-based businesses create more delightful customer and employee experiences at a low total cost of ownership.

“We selected Freshworks to be Sonata’s ‘Preferred SaaS Vendor’ because of the breadth of business software solutions that they provide on the cloud,” said Sujith Mohanty, Managing Director and CEO of Sonata Information Technology Ltd. “Given our digital experience expertise and the market’s need for modern solutions like Freshworks, it was a no-brainer that we partner with Freshworks to make use of their software to solve the customer and employee experience challenges of our customers.”

“India is our home market and a region of strategic importance for Freshworks and we will continue to invest in strategic partnerships with strong digital players like Sonata.” said Pradeep Rathinam, Chief Customer Officer and Chief Revenue Officer at Freshworks.

Sonata is also a Freshworks customer using Freshservice, giving the firm first hand experience using the software it resells. Freshworks’ ITSM software is used by Sonata’s IT, HR, Finance and Administration departments to support its employees and by the MSP (Managed Service Provider) team to better serve its customers. Before using Freshservice, Sonata’s IT team had to juggle between different tools to support their internal and external stakeholders. Freshservice provides the company with one single solution for both ITSM and asset management.

“We loved the simplicity of Freshservice and how quickly and efficiently we were on-boarded by the team at Freshworks and how well it worked for our internal teams,” said Mohanty.

“Sonata’s platform experience will make the best use of the Freshworks Neo, on which they can customize CX and IT solutions for companies of all sizes ,” said Varun Vig, Head of Channels and Alliances at Freshworks APJ, India & MEA. “We recently announced the new tiered partner program and we’re happy to be partnering with Sonata to get Freshworks’ easy, modern and affordable software into the hands of more Indian business owners.”

For the complete list of products under the Freshworks and Sonata Software partnership, click here.

About Freshworks

Freshworks Inc. (NASDAQ: FRSH) makes business software people love to use. Purpose-built for IT, customer support, sales and marketing teams, our products empower the people who power business. Freshworks is fast to onboard, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 60,000 customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. For the freshest company news visit and follow us on Facebook, LinkedIn and Twitter.

© 2023 Freshworks Inc. All Rights Reserved. Freshworks and its associated logos is a trademark of Freshworks Inc. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

About Sonata Software

Sonata is a global technology company specialising in platform-based digital transformation, supporting businesses to become connected, open, intelligent and scalable. Sonata’s Platformation™ methodology brings together industry expertise, platform technology excellence, design innovation and strategic engagement models to deliver sustained value to customers. A trusted partner of world leaders in the retail, manufacturing, distribution, travel, services and software industries, Sonata’s software portfolio includes the Brick & Click Retail Platform©, Modern Distribution Platform©, Rezopia Digital Travel Platform©, Kartopia E-commerce Platform©, Halosys enterprise development automation Platform©, CTRM Commodity Trading and Risk Management Platform© and KODO - AI Powered Customer Experience (CX) Platform. Sonata’s Platformation approach ensures services built on Microsoft Dynamics 365, Microsoft Azure, AWS, Cloud Engineering and Managed Services deliver on the Platformation promise. As world leaders in digital technologies including IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, Block Chain and Cyber Security, Sonata’s people and systems are nurtured to deliver on our commitment to excellence in business technology solutions.

For more information, press only:
Nandita Venkatesh
Sonata Software Limited
CIN- L72200MH1994PLC082110
A.P.S. Trust Building,
Bull Temple Road, N.R. Colony
Bangalore 560019, India
Tel: +91 80 67781999