Travel companies are in a constant state of flux in a bid to cater to changing business requirements. Consequently, innovation is key for travel companies, whether it is for enhancing user experience, driving business performance, or improving service delivery. In addition, technology trends, such as consumerization of IT, mobility, analytics, and social media are increasingly disrupting the travel business.READ MORE
POINT OF VIEW
TRAVEL AGENT VS ONLINE DIY
"In just a couple of decades, the Internet has completely changed the way we travel. In the past, travel planning often meant relying on a travel agent to get all details about destinations, transport, costs, hotel options, sightseeing options etc."Read More...
4 WAYS TO LEVERAGE TECHNOLOGY & EVOLVE YOUR TRAVEL BUSINESS
"Rapid technological changes has brought airlines closer to the traveler through the web interface. Now suddenly, the travel agents seem to be no longer as important as they were and there is an imminent need for the traditional business model to evolve leveraging technology."Read More...
REINVENTING GLOBAL TRAVEL: HOW DIGITAL AND MOBILE IS TRANSFORMING THE INDUSTRY
"Until recently, travel planning and travel was the privilege of the elite few. The advent of digital age has just about transformed that altogether. With digital technology and mobile, the travel industry has reinvented itself."Read More...
TRAVEL TECHNOLOGY: WHAT YOU SHOULD LOOK FORWARD TO IN 2017?
"The travel industry undergoing a transformational change, thanks to rapid advances in technology. Innovations such as mobile applications, digital transactions, and online bookings are creating efficiency at an operational level."Read More...
SONATA'S DIGITAL TRANSFORMATION AND OTHER EMERGING TRENDS IN TRAVEL SPACE
"In this day of amplified digital transformation of the travel industry, Suresh Verghese examines three trends disrupting the status quo—smart devices and Internet of Things (IoT), predictive analytics and automation of business processes, and a wider range of industry specific SaaS and PaaS solutions."Read More...
"Sonata is a very important extension of our team and over the years has made a significant contribution to our success in serving our customers better than anyone else in our business sector."
Group Director | A Fortune 500 Travel Company
"Sonata came on board with our project quickly and worked hard to get up to speed in a very short timescale. Since then, they have progressed the system enormously and were a critical factor in the successful on-time delivery of a working system to our business users."
Vice President of IT | A Fortune 500 Travel Company
"Based on our extensive due diligence, we found that Sonata demonstrated superior technical competence, offered competitive pricing, and promised the best cultural fit. Sonata's senior management team demonstrated its keenness to work with us and partner with us to meet our business objectives. All in all, Sonata was our 'Partner of Choice."
IT Director | Large European Tourism Group
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