GBW-Outlook Survey

The Outlook India Mood of the Nation survey garnered extremely useful insights on buying behaviours and customer willingness to spend. The Sonata – GBW enhanced CX (CXe) framework can be implemented to set up an end to end CX strategy based on measurements, using the GBW KODO platform to correlate operational data to CX data to get meaningful insights to act on and continuously improve customer experience across all channels.

What the Survey offers :

Insights into the retail buying and spending mood and likely spending behavior of consumers across the various states, geographies of India; consumers across age groups (primarily in the 25-60 working age group); in the English-speaking middle class population segments.

Who it can benefit:

Marketers for the sectors of passenger car & two wheelers, personal health products, personal insurance, mutual funds, retail banking, online retail (especially online essentials retail), travel.

Consumer research / advertising companies in the above sectors.

All Sonata customers in retail, distribution, EComm, financial services sectors.