For retailers who want to take on the digital future, investing in a robust e-commerce solution that can improve processes, boost efficiency and facilitate better communication is absolutely crucial. A digital transformation through an e-commerce solution can help you grow your business and achieve an expanded geographical footprint.
While there is a wide choice of both proprietary and open source options available for e-commerce platforms, it is important to choose the right option after weighing the pros and cons associated with each.
For retailers who are looking at adopting a digital platform for the first time, there are many reasons apart from the obvious cost benefits, to consider an open source-based solution.
Easy Customisation and Integration
Every business has its own unique requirements and business processes and no off the shelf software is likely to be a perfect fit without some degree of customisation. Besides, for any retailer, the e-commerce platform can an important differentiator because has a huge influence on customer experience.
How would customers like to navigate through your site to achieve superior experience? How can you make it easy for them to add items to the cart? What features will encourage them to come back to your site? How can you increase loyalty? Designing a unique and rewarding experience for your customers is top priority for any retailer. Customisation allows you to achieve these unique features specifically made for your customers to bring out your differentiators. An open source platform lends itself very well to these customisations since the source code is available.
Integration with external platforms is required to help the platform expand & enhance business functionality. An open source platform makes this process much simpler.
Customer Experience, Scalability and Security with Kartopia
Sonata’s Kartopia Open Source E-commerce platform is a great way for retailers to adopt a digital presence. Kartopia enables businesses to provide a superior customer experience through features such as B2B and B2C suites in the same package; support for multiple themes, multiple currencies and multiple languages; best in class content management system; Multi-channel capability (Mobile, Web, customer service); targeted personalization and promotions.
One of its biggest benefits is its ability to allow for seamless scalability. The Platform is built to grow to accommodate the needs of growing businesses. The platform allows for easy usage and integration thanks to its simplistic design.
Kartopia also integrates SSL and required fraud protection services. It is DDoS safe and allows for easy extensible third-party integration for shipping gateways, payment gateways, ERP etc. Besides it is compatible with the existing ERP and payment gateways and comes with advanced order fulfilment module, order cancelation, order status summary, and order dashboards with best-in-class returns and refund features. It also provides advanced commerce functionalities such as promotions, store credit, loyalty management, express checkout, cross sell/up sell, rating and reviews, faceted search, social media integration, wish list, product variants etc.