Sonata Software partnered with a client facing critical challenges in customer engagement and data-driven decision-making. By implementing a comprehensive Salesforce marketing cloud solution with Interaction Studio, Sonata unified disparate data sources, automated lead qualification, and established real-time analytics capabilities. The transformation resulted in a 34% boost in lead conversion rates and a 25% increase in marketing ROI, positioning the client for sustainable growth through enhanced customer experiences and optimized marketing operations.
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