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Digital Retail

Overview

The rising competition and the waning brand loyalty among consumers are posing major challenges for retailers. As consumers are seamlessly moving between online and stores for shopping, they are becoming more open to retailers who can best facilitate these. 

Traditional retail was conceptualized and designed to champion in-store transactions and was never designed to handle sales beyond the physical store. The supply chain network and movable and immovable assets were shaped with the physical store in the center.

As additional channels evolved, the first reaction of the brick-and-mortar retailers was to have an online presence which of course is not enough in the next wave of retail innovation for a seamless phygital experience. 

Digital-born companies have played a major role in changing customers’ buying behavior and interaction across channels. They have been successful in making the first impression, influencing and consistently delivering, and exceeding customer expectations.

This has been possible as these businesses are designed to deliver a cohesive shopping experience to the shopper. To remain competitive, it is a must for traditional retailers to adopt a robust multichannel strategy by transforming their systems and re-looking at the business models. 

To enable retailers, to achieve this, Sonata offers a unified commerce platform “Brick & Click” which provides digital-ready operations capability and best-in-class digital engagement both in-store and online with smart unified commerce and operations systems.

Digital ready distribution - Retail E-Commerce is transforming distribution

  • Companies are doing product research online
  • Goods are being shipped directly to retailers or consumers by manufacturers
  • Online purchases are shipped directly from manufacturers with the entry of drop shippers
  • Mega retailers buy most of their merchandise directly from manufacturers

What does this mean for traditional distributors?

It’s time to transform into a digital-ready, modern operator. We can make this happen with robust technology infrastructure that enables seamless collaboration with customers and provides real-time visibility.

To Know more

Digital Retail Overview

Product segments

Specialty Retailers 

While specialty retailers are adapting to the digital revolution, the focus is to delight the customer with a state-of-the-art experience. Sonata’s Brick & Click solution is customized to cater to the key drivers of these retail segments.

  • Experiential retailing with conversational interfaces and virtual trial rooms. 
  • Consistent experience and dynamic promotions across consumer touchpoints.
  • Smart merchandising in line with fashion cycles, seasonality, and local needs.
     
Specialty Retailers

Brand Owners

While brand owners are adapting to the digital revolution, the focus is to delight the customer with a state-of-the-art experience. Sonata’s Brick & Click solution is customized to cater to the key drivers of these retail segments.

  • Engaging online product content and immersive & virtual experiences in stores. 
  • Optimized logistics network and warehouse operations for on-time delivery.
  • Faster resolutions with multi-channel after-sales service and cross-sell/up-sells.   
     
Brand Owners
OFFERINGS

World Class Service Offerings for Digital Retail

  • Brick and Click - Unified Customer Experience

    Unified Customer Experience

    With Social Engagement, Clienteling, and Personalized loyalty programs. Advanced promotions engine with Contextual Promotions type. Guided selling tools for associates.
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    With Social Engagement, Clienteling, and Personalized loyalty programs. Advanced promotions engine with Contextual Promotions, 50+Promotion type. Guided selling tools for associates.

  • Brick and Click - Modern store operations

    Modern store operations

    Contextual promotions through IoT. Assisted Sales with digital associates. In-store shopping through the mobile assistant app. Queue busting for quicker checkouts.
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    Contextual Promotions through IoT. Assisted Sales with Digital Associates. In-store shopping through the mobile assistant app. Queue busting for quicker checkouts.

  • Brick and Click - Omni Channel Commerce Orchestration

    Omni Channel Commerce Orchestration

    Integrated B2B & B2C Store Fronts for consistent product, pricing, and promotion information across channels. Mobile Commerce, Modern Payments, Ready Third-Party Integrations. Real Time Inventory locator.
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    Integrated B2B & B2C Store Fronts for consistent product, pricing, and promotion information across channels. Mobile Commerce, Modern Payments, Ready Third-Party Integrations. Real Time Inventory locator.

  • Brick and Click - Cognitive & Intelligent Retail Platform

    Cognitive & Intelligent Retail Platform

    A cognitive and intelligent Retail platform with 70+ Pre-built KPIs/ Reports to address Retail business. With advanced algorithms to understand and engage with customers better.
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    A cognitive and intelligent Retail platform with 70+ Pre-built KPIs/ Reports to address Retail business. With advanced algorithms to understand and engage with customers better.

  • systems-of-engagement

    Systems of Engagement

    Omni-channel commerce Dynamic promotions Multi-channel order fulfillment Customer analytics Social analytics Loyalty management Advanced store technologies
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    • Omni-channel commerce
    • Dynamic promotions
    • Multi-channel order fulfillment
    • Customer analytics
    • Social analytics
    • Loyalty management
    • Advanced store technologies
  • enterprise-efficiency

    Enterprise Efficiency

    ERP implementation POS solutions Merchandise analytics Campaign analysis
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    • ERP implementation
    • POS solutions
    • Merchandise analytics
    • Campaign analysis
  •  it-cost-management

    IT Cost Management

    AMS, L1, L2, L3 Support, Data center management, Network support, Infrastructure support
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    • AMS
    • L1, L2, L3 Support
    • Data center management
    • Network support
    • Infrastructure support

Sonata Advantage

The Equipped Customer

Consumers demand access to information anytime, anywhere, posing challenges for traditional 9-5 retailers.

The Mobile Influence

Increased competition through mobile price comparison is prompting retailers to develop effective mobility strategies to better influence customers and improve employee productivity.

The Data Burst

The increasing inflow of data from various channels is helping retailers gain deeper business insights, informing their strategic planning and delivering a sustainable business advantage.

The Social Shopper

Sharing shopping experiences and seeking recommendations on social media is typical of today's consumer, presenting retailers with broader customer engagement opportunities.