- Collaborative retailer execution with greater customer connection and insights.
- Newer delivery models - e-trade, marketplaces, and direct-to-consumers.
- Flexible performance management of sales, retailers, and ecosystem players.
Digital is driving the change in the Consumer Goods industry. The growing power of the Consumer in terms of their choices, channels, information explosion, and ‘voice of the consumer’ through social media, forces the manufacturers to be focused on the (end) Consumer and their experience.
To grow in this context, manufacturers have to focus on one or more of the three drivers:
To enable Manufacturers and Distributors to achieve this Sonata offers its Ready-To-Deploy Modern Distribution platform built on a modern digital process that provides digital engagement with channel partners and consumers while ensuring the back-end supply chain & unique pricing needs are taken care of by supporting the dynamism in moving goods through multiple channels with its advanced supply chain capabilities.
Advanced supply chain management software integrated with MS Dynamics 365. Designed to protect, increase margins and plan to profit.
Digital supply chain solution (EDI, Portals, Commerce sites) built for collaboration and communication across channels. With ready features for faster time to market.
Go paperless with real-time visibility and enable your field force for better service.