Insights

Empowerment, empowerment, empowerment of the consumer by making the most of key technologies will result in shaping retail business. How? Give the consumers what they want by innovating with technology and providing maximum consumer benefits. Incorporating transformative business technologies in the online and offline store, will help in giving you that innovative slant in business success.

The travel industry undergoing a transformational change, thanks to rapid advances in technology. Innovations such as mobile applications, digital transactions, and online bookings are creating efficiency at an operational level. Plus, they add convenience to both the travel companies and customers alike. Here is examining a few game-changing trends that could potentially change the way travel industry operates.

Until recently, travel planning and travel was the privilege of the elite few. The advent of digital age has just about transformed that altogether. With digital technology and mobile, the travel industry has reinvented itself. Internet proliferation across masses began a change that was so unprecedented and massive that even as we speak, the travel industry is being re-invented and its stakeholders are still getting a hang of it.

In just a couple of decades, the Internet has completely changed the way we travel. In the past, travel planning often meant relying on a travel agent to get all details about destinations, transport, costs, hotel options, sightseeing options etc.

At most, you could get tips from a friend who might have travelled to a particular destination before. The role of the travel agent, however, was not just about facilitating bookings etc., but it was also very much about acting as an expert consultant who would educate and make recommendations.

In the good old days, planning travel or vacations was a pretty straight-forward process. You went to your local travel agent, looked through all the brochures, decided on a place based on our interest and your budget and that was pretty much it. Recommendations from friends or family who were raving about a certain destination that they recently visited might have had an impact on your choice. Likewise, an interesting article in the local newspaper or a show on TV might have given you ideas on planning your next holiday.