The impact of technology on business is there for all to see — ‘born digital’ companies such as Amazon, Airbnb, Uber and Alibaba have built multi-billion dollar business at a never-before-seen speed in the corporate world. In achieving this, they fundamentally disrupted many traditional industries and posed a serious challenge to some of the long-established companies in their field. The success of these companies makes it clear that there is a qualitative difference in the way leaders need to think about this new inflection point in how business and technology are shaping up.
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