Insights

The New Year is back with bang again and it’s that time of the year again to see what’s been buzzing in the Retail world. Care to know what’s the YoY growth story in the Indian and US markets? Or which has been better, online or in-store shopping? Which was preferred – mobile commerce or traditional shopping? Feast on this!

Majority of Retailers view digital as an enabler for better customer service or greater efficiencies and have adopted technology to improve in these parameters. At Sonata, we believe not many retailers have truly awoken to the possibilities presented by Digital.

At Sonata, we look at digital as an opportunity to shape a long-term sustainable business model which that includes the entire retail eco-system as a network of suppliers, franchisees, employees all supporting the central actor (retailer) maximizing customer’s lifetime value.

Empowerment, empowerment, empowerment of the consumer by making the most of key technologies will result in shaping retail business. How? Give the consumers what they want by innovating with technology and providing maximum consumer benefits. Incorporating transformative business technologies in the online and offline store, will help in giving you that innovative slant in business success.

The travel industry undergoing a transformational change, thanks to rapid advances in technology. Innovations such as mobile applications, digital transactions, and online bookings are creating efficiency at an operational level. Plus, they add convenience to both the travel companies and customers alike. Here is examining a few game-changing trends that could potentially change the way travel industry operates.

Until recently, travel planning and travel was the privilege of the elite few. The advent of digital age has just about transformed that altogether. With digital technology and mobile, the travel industry has reinvented itself. Internet proliferation across masses began a change that was so unprecedented and massive that even as we speak, the travel industry is being re-invented and its stakeholders are still getting a hang of it.