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Driving Retail Revenue Growth and Profitability with AI-Powered C360

In today’s fast-paced retail environment, customer expectations are continually evolving, and businesses must adapt to stay competitive. Our recent Fireside Chat brought together industry experts to explore how data-driven strategies can revolutionize retail operations and strengthen customer relationships.

Key Takeaways

  • The Imperative of a 360° Customer View: As customers increasingly rely on digital platforms for inspiration and product discovery, retailers face the challenge of bridging gaps in customer data. Consolidating information from various touchpoints is essential to create a holistic customer profile, enabling more effective engagement and personalization.
  • Data Consolidation: The Foundation of Hyper-Personalization: By connecting disparate data points, retailers can develop highly segmented audience profiles. These refined segments can be leveraged across various advertising platforms for targeted retargeting campaigns, significantly enhancing marketing efficiency.
  • Leveraging Modern Data Platforms: Retailers can improve their existing data landscape by incorporating modern data platforms. This integration allows them to quickly extract value from the vast amounts of data generated, enabling agility in a rapidly changing market.
  • Balancing Technology and Core Values: Successful retailers are integrating their core values, including sustainability initiatives, into their technological solutions. This alignment not only supports ethical business practices but also serves as a key differentiator, resonating with increasingly conscious consumers.
  • The Tech-Driven Future of Retail: According to the HFS Pulse Report, 70% of retailers are prioritizing four key technologies in the next two years: AI, analytics, data and cloud platforms, and automation. One speaker shared his experience leveraging Generative AI to reduce repetitive inquiries by 80% and utilizing vision AI for enhanced in-store experiences, highlighting how these technologies are reshaping the retail landscape.
  • Measuring Success in 2024 and Beyond: As we look toward the future, success in retail will increasingly be defined by metrics such as basket size, reordering cycles, and inventory turnover. However, the true differentiator will be data-driven innovation and agility—the ability to adapt quickly to changes and evolving consumer dynamics.


The future of retail lies in going beyond transactional relationships to cultivate meaningful, lifecycle-spanning experiences for consumers. Retailers who excel in delivering exceptional experiences across all touchpoints will thrive in this new era.

Watch the complete Fireside Chat Recording Now and discover how Sonata can help you navigate the future of retail technology and customer experience.