Insights

A few months ago, Gartner published its 2017 Magic Quadrant for Digital Commerce and, not surprisingly, SAP Hybris found a spot in the ‘Leader’ quadrant. Having been associated with SAP for several years, including as a SAP GDC partner since 2012, we’ve had a chance to closely observe SAP’s efforts to help B2B and B2C brands deliver the phenomenal shopping experiences their customers expect.

Here are some key features of SAP Hybris that we believe make it a winner in the Digital Commerce space:

The retail revolution is coming at us at a dizzying pace, transformed by digital technologies and access to the ongoing data explosion. While traditional retailers are definitely feeling the heat, those who embrace technology are reaping unexpected rewards.

For retailers who want to take on the digital future, investing in a robust e-commerce solution that can improve processes, boost efficiency and facilitate better communication is absolutely crucial. A digital transformation through an e-commerce solution can help you grow your business and achieve an expanded geographical footprint.

When can we say that different applications are deeply integrated? Is providing a seamless customer experience on every channel with personalization predominantly your priority? The answer to the first question is that, applications and systems can be truly integrated when a platform that provides a single view to the customer, and engages him consistently at every step of his buying journey, is employed. Determine what the answer to the second question is when you’ve read this write-up.

While the digital revolution has significantly changed the way we research and conduct travel bookings, travelers are continually seeking inspiration via social media, friends and colleagues. Omni-channel being the essence, an integration between physical and digital customer touchpoints leading to capabilities that are market-leading will help travel providers in meeting traveler demands.