Insights

The retailing industry is going through a revolution where technology redefines the traditional ways and standards of doing business. Interestingly, some of the challenges of using technology to remain competitive are best addressed by what successful retailers have always been good at - thinking about the customer first and placing emphasis on the customer's delight customer delight at the heart of the retailing operation.

Today’s shopper, thanks the internet, has better product knowledge than before, and sometimes even more than the salesperson! The readily available web information, blogs, social media, expert review sites, retail, and e-commerce sites have all come together to make a net-savvy customer fully loaded with knowledge.

Brick-and-mortar retailers faced three major challenges globally. The expanding presence of E-tailers, the growing proliferation of mobile, and staying relevant to their customers added to their woes. Read the blog to know about the own set of challenges that these problems brought on and how you can tackle them to give a holistic shopping experience to your customers across platforms, repeatedly.

An emerging component of online technology is the degree to which new technologies are responding to customer needs while serving good process and financial performance.Whilst there are a number of technological initiatives taking advantage of serving customers in this way, three good examples of this are:

Gartner has been talking about digital in retail for a while now, so the awareness on this has been building over the years. But over the last one year, one of biggest transitions we’ve seen is that digital has finally entered the conversation as a definite parameter for consideration when retailers evaluate any technology solution.