Insights

Travel planning has evolved over the years. Most travellers no longer depend on travel companies for recommendations on where they should travel. In many cases, they don’t even depend on them when it comes to booking their travel. They generally do their bookings online and are spoilt for choice when it comes to deciding on which portal to book from. As the Online Travel Market Report published by Allied Market Research, the global market for online travel is expected to garner $1,091 billion by 2022.

Today’s travellers are very individualistic and highly intolerant of unsolicited ads popping up on social media pages or generic spam email bombarding their inbox (even if they may have opted to receive email from the organisation).

Imagine a day when, to make a trip, all you need to do is to wake up and be ready to board! Sounds surreal, doesn’t it? Well that time is not too far off. Finding flights, booking tickets, providing documents and reserving hotels, will all be taken care of by digital advancements in technology.

Increased customer-centricity is prompting the travel industry stakeholders – airlines, hotels, cabs etc., to embrace digital. Of course the other incentive of embracing digital is the prospect of gaining convenience at the operational levels; heavily cutting down on time and effort.

What are your digital imperatives? Is moving to a platform business model one of them? You may ask what it could mean for you. Well here’s the answer – It is a series of technological solutions that provide outcomes in terms of business innovation and efficiency, as well as customer experience that is truly transformational. This means that a total digital transformation would help businesses cater to changing demands of the customer.

The world is going digital. That is not news anymore, but the pace at which technology is transforming all walks of business is something that cannot be ignored. A clear digital transformation roadmap will determine who wins the digital divide. We are at the cusp of what the World Economic forum calls The 4th Industrial revolution. The physical and the digital worlds are converging, giving birth to platforms that are scaling new digital players to greater heights.