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Choosing The Right Digital Transformation Partner

Choosing the right Digital Transformation Partner

The field of digital transformation is an extremely crowded one. You have probably read about business strategy and digital transformation roadmaps from more experts than you care to remember. Is there a quick and easy way to match business strategy to the right digital transformation partner?

Yes there is. But before we do that, it is important to understand what businesses really want.

They want to:

| Marketing Team

4 Things You Should Consider Before Starting Retail Digital Transformation

Traditional retail has been affected by the rise of digital stores. To remain relevant and competitive, retailers need to find a balance between thinking like digitally native companies and delivering a differentiated in-store experience for a true retail digital transformation. Retailers must adopt a ‘customer first’ strategy along with a digital transformation framework that creates a highly targeted and personalized approach to cater to their customers’ needs and buying preferences.

| Marketing Team

Why Should Every Enterprise Have A Digital Platform Strategy?

A new phenomenon in global enterprise valuations

The last few years have seen a significant change in the valuation of companies across the globe. If you look at the top 10 companies in the world by their market capitalization from 2011 and onwards, you would notice that there has been a shift in the positions of these enterprises. A noticeable exit from the list has been that of Wal-Mart. The retailer’s spot in the top 10 appears to have been acquired by another retailer, Amazon. There are new entrants for the top spots who did not even exist in the last decade.

| Marketing Team

The Rise Of Digital Transformation Opportunity

We are already 3months in for the year 2019. For a lot of enterprises their digital agenda is taking shape in forms of annual plans and business reviews. Digital transformation is a complex process that changes how enterprises work and go to market, which creates long-term opportunity for partners equipped to take customers on this on-going digital journey. Which is why we thought this is a perfect opportunity to share a few tips and recommendations from Sonata Software that may help you think clearly for your digital strategy ahead.

| Marketing Team

Why Is Platform Thinking Critical To Your Digital Strategy?

The last couple of decades was the exponential growth of the internet era which got extremely pervasive. Now the whole world is well-connected thanks to digital. Historically businesses used to believe that they were the sole creators of value and it was a very linear value proposition that the business used to generate. It was a ‘pipe’ based value proposition because the value was created through raw materials, products, and services. With the internet and everything getting connected, businesses started to realize that they are no longer are the sole creator of value.

| Marketing Team