Insights

68% of shoppers are unlikely to return to a website or store that doesn’t provide a satisfactory customer experience. – Forrester

Times have changed, and so has consumer behavior. It is not about the availability of products anymore. Everyone enjoys being recognized and valued. Customers prefer to be loyal to brands that recognize them. It's about being a part of an exclusive and engaging brand community. 

Retailers are transforming the traditional shopping experience, bringing more importance of technology to deliver on their measures to supply a unified shopping experience, through store digitization. A New Era of Connected Retail explains How Personalization, Adaptiveness, and Intelligence are shaping Retail.

This article briefly summarizes the best practices for cloud migration using data, services, applications, and analytics platforms.

As companies are migrating their IT workloads to the cloud, there is a need for managing this transition. A recent study suggested that almost 41% of an organization's workloads will be migrated to the cloud by 2020.

Technology has transformed the travel industry drastically as we know it. How can brands utilize travel technology as an element of their competitive edge as the industry recovers from COVID-19?

Multi-channel marketing offers several advantages to retailers, advantages that make it a worthwhile investment.  The pandemic (we can’t call it a post-pandemic era just yet) has made it clear that e-commerce is an essential element of any retail strategy, one which needs to be supported by activities on social media platforms and a consistent, coherent digital marketing strategy. 

For retailers, its no longer a question of running a physical store – or even a chain, with an option for customers to buy online. In fact, that’s the bare minimum.